Taboola.com Content Discovery & Native Advertising | Taboola.com
Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.
Taboola.com Overview
Taboola.com is a content discovery and native advertising platform that offers users personalized recommendations for online content. The website has a modern, minimalistic design with a blue and white color scheme. The logo, located in the top left corner of the homepage, features the word "taboola" stylized in lowercase letters.
The homepage of Taboola.com features a large hero banner with an inspirational quote, as well as a call-to-action button that invites visitors to explore the platform. Below the hero banner, the homepage is divided into sections that display recommended content. Each section features a title that describes the type of content within it, such as "Trending Now" and "Sports". Visitors can click on any of the recommended articles to read more about them.
Taboola.com receives over 1 million unique visitors per day, and has more than 2 million pageviews. This gives the website a value of over 27 million US dollars. The website is hosted by Fastly, a US-based content delivery network. The Top Level Domain for this website is ".COM".
Taboola.com also features a secure connection through SSL issued by DigiCert Inc. This ensures that the website encrypts all data that is transmitted between the user's device and the website's servers.
Based on its content, Taboola.com appears to be family-friendly. Most of the articles on the website cover general interest topics, such as news, entertainment, sports, and lifestyle. However, as with any online content platform, some articles may not be appropriate for all ages.
According to Google's PageSpeed Insights, Taboola.com scores as follows:
- Performance: 38
- Accessibility: 83
- Best Practices: 69
- SEO: 79
These scores suggest that while the website may have some issues with performance, it generally fares well in terms of accessibility, best practices, and SEO. Overall, Taboola.com is a popular content discovery platform that offers personalized recommendations for a variety of interests.
Taboola.com Rank Summary
Audience Geography. Where are taboola.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 17.5% |
| India IN | 9.8% |
| Japan JP | 8.9% |
| Brazil BR | 5.5% |
| Germany DE | 5.3% |
| Spain ES | 3.6% |
| France FR | 3.2% |
| United Kingdom GB | 3.1% |
| Korea KR | 2.8% |
| Other | 40.2% |
| Country | Pageviews |
|---|---|
| United States US | 19.8% |
| India IN | 15.4% |
| Israel IL | 12.4% |
| Japan JP | 5% |
| Brazil BR | 3.5% |
| Germany DE | 3.2% |
| China CN | 2.6% |
| Venezuela VE | 2.2% |
| United Kingdom GB | 2% |
| Other | 33.8% |
| Country | Rank |
|---|---|
| Israel IL | 64 |
| Venezuela VE | 171 |
| Spain ES | 248 |
| Austria AT | 258 |
| Germany DE | 289 |
| Brazil BR | 296 |
| India IN | 326 |
| France FR | 368 |
| United States US | 371 |
| Greece GR | 374 |
| Peru PE | 375 |
| Argentina AR | 378 |
Where do visitors go on taboola.com?
| Subdomain | Pageviews |
|---|---|
| trc.taboola.com | 34.99% |
| backstage.taboola.com | 23.95% |
| api.taboola.com | 15.38% |
| ads.taboola.com | 7.78% |
| authentication.taboola.com | 5.42% |
| taboola.com | 3.22% |
| office.taboola.com | 2.59% |
| signup.taboola.com | 1.09% |
| brain.taboola.com | 0.82% |
| offstage.taboola.com | 0.73% |
| other | 4.03% |
| Subdomain | Pageviews per User |
|---|---|
| office.taboola.com | 16 |
| backstage.taboola.com | 14 |
| offstage.taboola.com | 8.3 |
| brain.taboola.com | 7 |
| jira.taboola.com | 5 |
| ads.taboola.com | 2.8 |
| signup.taboola.com | 2.6 |
| il-access.taboola.com | 2.1 |
| pubhelp.taboola.com | 2 |
| access.taboola.com | 1.9 |
| other | 1.09 |
| Subdomain | Reach |
|---|---|
| trc.taboola.com | 62.44% |
| api.taboola.com | 24.15% |
| authentication.taboola.com | 7.19% |
| ads.taboola.com | 5.2% |
| taboola.com | 4.01% |
| backstage.taboola.com | 3.2% |
| signup.taboola.com | 0.77% |
| advertise.taboola.com | 0.65% |
| help.taboola.com | 0.54% |
| am-match.taboola.com | 0.46% |
| other | 3.46% |
How popular is taboola.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 333 | 3 |
| past month | 361 | 36 |
| past week | 498 | 125 |
| yesterday | 572 | -76 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 697 | 99 | 774 | -15.88% | 1.83 | -19.03% |
| 30 | 767 | 90 | 73 | -1.35% | 1.86 | 3% |
| 7 | 1042 | 259 | 569 | -9.135% | 1.99 | 0% |
| 1 | 1368 | -229 | 51 | 20% | 1.8 | 9% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 272 | -4 | 1440 | 4.1% |
| 30 | 291 | 30 | 1410 | -4.3% |
| 7 | 405 | 97 | 1220 | -8.998% |
| 1 | 446 | -60 | 1200 | 7% |
Taboola.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates taboola.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses taboola.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze taboola.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the taboola.com. This reputation system receives ratings from users and information from third-party sources, assesses the taboola.com for safety features and confirms, whether taboola.com is suitable for children.
| Domain | *.taboola.com |
| Issuer Organization | DigiCert Inc |
| Issuer | DigiCert SHA2 Secure Server CA |
| Algorithm | RSA-SHA256 |
| Valid form | 08/10/2020 |
| Expiration | 12/31/2021 |
| Signed | Certificate is not self signed |
| Additional Domains |
*.taboola.com *.office.taboola.com *.taboolasyndication.com *.img-taboola.com taboola.com office.taboola.com taboolasyndication.com img-taboola.com |
Taboola.com Rank History
Alexa Rank shows how popular taboola.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If taboola.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to taboola.com and pageviews on taboola.com over the past 3 months.
Taboola.com Hosting Information
ASN ID: 54113
ASN Title: FASTLY - Fastly, USLast Update: 07/06/2024
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
ASNumber: 54113
ASName: FASTLY
ASHandle: AS54113
RegDate: 2011-10-04
Updated: 2012-03-02
Comment: http://www.fastly.com/
Ref: https://rdap.arin.net/registry/autnum/54113
OrgName: Fastly
OrgId: SKYCA-3
Address: PO Box 78266
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2011-09-16
Updated: 2017-03-30
Ref: https://rdap.arin.net/registry/entity/SKYCA-3
OrgNOCHandle: FNO19-ARIN
OrgNOCName: Fastly Network Operations
OrgNOCPhone: +1-415-404-9374
OrgNOCEmail: noc@fastly.com
OrgNOCRef: https://rdap.arin.net/registry/entity/FNO19-ARIN
OrgTechHandle: FRA19-ARIN
OrgTechName: Fastly RIR Administrator
OrgTechPhone: +1-415-404-9374
OrgTechEmail: rir-admin@fastly.com
OrgTechRef: https://rdap.arin.net/registry/entity/FRA19-ARIN
OrgAbuseHandle: ABUSE4771-ARIN
OrgAbuseName: Abuse Account
OrgAbusePhone: +1-415-496-9353
OrgAbuseEmail: abuse@fastly.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE4771-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Taboola.com Domain Registration and Settings
Domain Name: TABOOLA.COM
Registry Domain ID: 834820814_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.ascio.com
Registrar URL: http://www.ascio.com
Updated Date: 2022-02-23T09:40:53Z
Creation Date: 2007-02-23T22:21:41Z
Registry Expiry Date: 2031-02-23T22:21:41Z
Registrar: Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA
Registrar IANA ID: 106
Registrar Abuse Contact Email: abuse@ascio.com
Registrar Abuse Contact Phone: +1.4165350123
Domain Status: ok https://icann.org/epp#ok
Name Server: DNS1.P05.NSONE.NET
Name Server: DNS2.P05.NSONE.NET
Name Server: DNS3.P05.NSONE.NET
Name Server: DNS4.P05.NSONE.NET
Name Server: NS01.DNSFASTER.COM
Name Server: NS02.DNSFASTER.COM
Name Server: NS03.DNSFASTER.COM
Name Server: NS04.DNSFASTER.COM
DNSSEC: signedDelegation
DNSSEC DS Data: 48553 13 2 57AF2F182A541A91AD24CC6583867C2BA331255B03E2A32579A625AD1F3BE3CA
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-07T03:42:29Z
| Host | A Record | TTL |
|---|---|---|
| taboola.com | 151.101.1.181 | 600 |
| taboola.com | 151.101.65.181 | 600 |
| taboola.com | 151.101.129.181 | 600 |
| taboola.com | 151.101.193.181 | 600 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| taboola.com | alt1.aspmx.l.google.com | 5 | 300 |
| taboola.com | alt2.aspmx.l.google.com | 5 | 300 |
| taboola.com | aspmx2.googlemail.com | 10 | 300 |
| taboola.com | aspmx3.googlemail.com | 10 | 300 |
| taboola.com | aspmx4.googlemail.com | 10 | 300 |
| taboola.com | aspmx5.googlemail.com | 10 | 300 |
| taboola.com | aspmx.l.google.com | 1 | 300 |
| Host | NS Record | TTL |
|---|---|---|
| taboola.com | dns1.p05.nsone.net | 600 |
| taboola.com | dns2.p05.nsone.net | 600 |
| taboola.com | dns3.p05.nsone.net | 600 |
| taboola.com | dns4.p05.nsone.net | 600 |
| taboola.com | ns01.dnsfaster.com | 600 |
| taboola.com | ns02.dnsfaster.com | 600 |
| taboola.com | ns03.dnsfaster.com | 600 |
| taboola.com | ns04.dnsfaster.com | 600 |
| Host | TXT Record | TTL |
|---|---|---|
| taboola.com | MS=ms65608087 | 600 |
| taboola.com | v=spf1 ip4:194.90.89.129 include:_spf.salesforce.com include:_spf.google.com include:servers.mcsv.net include:mktomail.com include:_spf.acquia.com include:stspg-customer.com \010 ~all | 600 |
| taboola.com | google-site-verification=WtvTbfD00SqocN9f66FsffUbeXC7FwKDe9BvotdOkxI | 600 |
| taboola.com | google-site-verification=QU6wU2G_owHwnEc7mm0PjQoaKkGJiwkqX0mu5uIRkW8 | 600 |
| taboola.com | _globalsign-domain-verification=EjPxRpSNAI2an12JHUpXeiMSoted2BhX6p_ljbqWlU | 600 |
| taboola.com | dropbox-domain-verification=83v9pbst2ah0 | 600 |
| taboola.com | google-site-verification=Nbis9KGSAEo8DL0DrsrKbaEszIQoMrI3yVsjQpySJ3M | 600 |
| taboola.com | google-site-verification=N60gm5YnA_5ibrU2k9tH-TJqaVwp-P3sB44ZzWbzxAc | 600 |
dns1.p05.nsone.net
TTL: 3600
Email address: hostmaster.nsone.net
Serial: 1565013133
Refresh: 43200
Retry: 7200
Expire: 604800
Minimum: 600
Taboola.com HTML Check
Taboola.com Lighthouse Performance
Taboola.com Desktop Performance
Last tested: 12/02/2019
| Total Resources | 161 |
| Number of Hosts | 32 |
| Static Resources | 90 |
| JavaScript Resources | 62 |
| CSS Resources | 20 |
Taboola.com Mobile Insights
Last tested: 12/02/2019
| Total Resources | 160 |
| Number of Hosts | 32 |
| Static Resources | 90 |
| JavaScript Resources | 62 |
| CSS Resources | 20 |
Taboola.com Similar Audits
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